WHAT WE DO MATTERS

We have big plans for continued global growth, and we’re looking for people who are creative, flexible and dedicated to helping us build something great – something that matters.

 

The first Thursday of each month, the West Coast Marketing team gets together for team collaboration and some fun. This Tenable Thursday, our Marketing team took a bike ride across the Golden Gate Bridge. 

 

Will you be part of the next Tenable Thursday?

We have big plans for continued global growth, and we’re looking for people who are creative, flexible and dedicated to helping us build something great – something that matters.

Senior Web Strategy Manager

California Street | San Francisco | California | United States | 94108

Your Role:

Tenable is looking to fill a role within our Web Marketing Team. This position will develop and lead content strategy and user experiences for our website visitors at various stages of their purchasing life-cycle. As an expert in this area, you will own the website experience and work with business stakeholders, creatives, SEO, and developers to create compelling, effective, and innovative online experiences that result in impactful experiences for our visitors. A key focus for this position is to deliver intuitive, engaging, and action oriented experiences that achieve measurable results. The Senior Web Strategist will help build new user experiences and enhance user experiences of existing pages to drive more sessions, improve engagement with our content on the website, optimize lead capture and improve conversions from web traffic to sales opportunities.

The Senior Web Strategist will be a self-starter with deep analytical and strategic capabilities, and demonstrate an ability to work collaboratively. They will possess a passion for achieving practical business impact. Successful candidates will have exceptional interpersonal skills and initiative.The ideal candidate has a strong background in content strategy, including information architecture, site audits, and SEO basics; has good web writing savvy, and knowledge about design and technology to plan and guide great user experiences.

The Senior Web Strategist will work directly with business owners, stakeholders and SME to establish content needs and deliverables, write content optimized for search and work with creative on overall design. Candidates will have 7+ years of experience with strong web content strategy and writing skills.

 

Your Opportunity:
  • Define strategic vision and roadmap for tenable.com
  • Definition of content model and information architecture
  • Create a metadata and tagging strategy
  • Test and optimize web trialware experience
  • Work with Web Content Manager to publish and manage web content
  • Tell stories through strong editorial content
  • Report and present to stakeholders and staff on web metrics/analytics and results
  • Build and execute against a roadmap of testing and optimization experiments
  • Communicate the results and implications of ongoing redesign / test results to a wide audience, including senior stakeholders
  • Assist with quality assurance, ensuring consistency of customer experience
  • Manage agencies and/or external resources as necessary for larger-scale redesigns or rebuilds
  • Partner with the broader Tenable organization on creative and copy to ensure brand consistency across all channels
  • Stay aligned with global web strategy on global testing best practices and leverage learnings where applicable
  • Drive long-term Web strategy by balancing data, technology, design, and customer need  

What you'll need:

  • 7+ of experience in content or web management
  • A BA/BS degree or equivalent practical experience
  • Experience using a content management system (WordPress, Drupal, etc)
  • Experience with Google Analytics and web analytics tools (e.g. Moz)
  • A deep understanding of web standards and optimization
  • Proven capabilities in identifying target audiences and driving website experiences that engage, inform, and motivate as well as optimising websites, landing pages, and the overall user funnel
  • Experience with managing budgets, reporting on performance, and presenting to senior leaders
  • Strong analytical skills and data-driven thinking
  • Strong knowledge of web personalization and A/B testing
  • Working knowledge of front-end and back-end web development and the design limitations and capabilities of both
  • The ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives
  • Excellent writing and communication skills and a keen visual sense


We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.

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Tenable is more than ‘just’ the creator of Nessus. Our security solutions - including our first Cyber Exposure platform for modern assets, Tenable.io - are transforming global vulnerability management. We’re a global team, powered by creative thinkers who are wired for action, focused on delivering results and collaborating to enable decisive actions to protect what matters most. We’re in this together - colleagues, customers and partner communities working as One Tenable.

Can you join Team Tenable? Yes you can - if you’re excited by the thought of working with over 1200 colleagues, 27,000 customers and a range of revolutionary products that are shaping cybersecurity in 150 countries. Being valued for who you are as well as what you do, you can embrace the pace (we’re recognized as one of the fastest growing security product companies by SC Magazine, Red Herring, Info Securities, Deloitte and E&Y) as well as enjoy a superb rewards package (we’re seen as a Best Places to Work by Glassdoor, The Washington Post, The Baltimore Sun, The Baltimore Business Journal and Expert Marketplace). The key question is: Is This You?