WHAT WE DO MATTERS

We have big plans for continued global growth, and we’re looking for people who are creative, flexible and dedicated to helping us build something great – something that matters.

 

The first Thursday of each month, the West Coast Marketing team gets together for team collaboration and some fun. This Tenable Thursday, our Marketing team took a bike ride across the Golden Gate Bridge. 

 

Will you be part of the next Tenable Thursday?

We have big plans for continued global growth, and we’re looking for people who are creative, flexible and dedicated to helping us build something great – something that matters.

Field Marketing Manager - India

Mumbai | India

Your Role:

The Field Marketing Manager is responsible for creating and executing Tenable’s field marketing plan for the India region. The position is a combination of both field and channel marketing and is measured by all the usual lead generation process metrics and most importantly, qualified sales pipeline generation and growth.

In this role you'll have a direct impact on the success of our India field and channel sales organization. This newly created role will work closely with the APAC Marketing and India sales teams, to define and develop the programs and processes Tenable and its partners need to drive sales across all sales segments.

Your Opportunity:

  • As the main contact for all India marketing, the Field Marketing Manager (India) will be tasked to develop and execute field marketing and channel activities in alignment with APAC regional sales and marketing goals
  • This role holds both field and channel marketing support (including Distributors, VARs, SIs and SPs) responsibilities across India
  • Build and execute the India field marketing strategy, definition, implementation and metrics
  • Develop and execute tactical local marketing campaigns & activities, online and offline, including web & digital, as per the agreed plan for India
  • Leverage global campaigns/ launches and localize to meet India market requirements
  • Own lead management, analysis and reporting for India
  • Work with sales to ensure leads are managed on a timely basis & properly dispositioned
  • Ensure appropriate allocation and management of the India field marketing budget
  • Develop and manage user case studies and references
  • Local PR/ social media responsibilities as and when required
  • Manage third party agencies as and when required
  • Ensure channel sales requirements are effectively included in Channels program/offer development.
  • Work with partners to drive Tenable’s and partner sales growth, enablement/success and loyalty to Tenable through the development of multi-quarter co-marketing plans, and execute and track success from these programs; provide recommendations for optimization/ improvement as needed
  • Implement the Partner “on boarding” process for new India channel partners
  • Analyze competitive partners go to market marketing programs.
  • Define and deliver a menu of channel partner marketing program offerings to create and drive demand generation programs for partners
  • Drive program awareness, sustained adoption and metrics through inbound/outbound marketing including but not limited to: campaigns, solution offerings, channel partner wins and tools created to help partners grow their businesses
  • Define, communicate and uphold levels of marketing support Tenable will provide for each partner tier
  • Develop, execute and track success of comprehensive marketing campaigns to promote Tenable branding, awareness, lead gen & sales
  • Leverage work occurring on the Technology Alliances side of the business to enable partners to execute joint demand generation initiatives.
  • Manage the marketing budget and track ROI for India
  • Build relationships and work closely with APAC Marketing, India Channel and Field Sales teams to accomplish marketing goals

 What you'll need:

  • Strong performer with a proven drive to succeed and guarantee extraordinary success
  • Proven ability to collaborate and develop positive business relationships with all cross-functional areas both internally and externally to Tenable
  • Strong B2B marketing and analytical skills
  • Excellent verbal, written, and presentation skills
  • Proven ability to develop programs and tools which map directly to marketing / sales needs
  • Experience supporting both direct and indirect sales channels
  • Proven ability to take programs from idea through iteration and delivery
  • Used Salesforce.com to plan online, offline events and email campaigns and track effectiveness
  • Can hit aggressive deadlines while delivering high quality work
  • Ability to work independently in changing environments, and the ability/willingness to learn
  • Enjoy working with a fun, diverse team
  • Interest in emerging technologies and best practices in B2B tech marketing
  • Domestic and International travel required.

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.

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Tenable is more than ‘just’ the creator of Nessus. Our security solutions - including our first cyber exposure platform for modern assets, Tenable.io - are transforming global vulnerability management. We’re a global team, powered by creative thinkers who are wired for action, focused on delivering results and collaborating to enable decisive actions to protect what matters most. We’re in this together - colleagues, customers and partner communities working as One Tenable.

Can you join Team Tenable? Yes you can - if you’re excited by the thought of working with over 1000 colleagues, 24,000 customers and a range of revolutionary products that are shaping cybersecurity in 150 countries. Being valued for who you are as well as what you do, you can embrace the pace (we’re recognized as one of the fastest growing security product companies by SC Magazine, Red Herring, Info Securities, Deloitte and E&Y) as well as enjoy a superb rewards package (we’re seen as a Best Places to Work by Glassdoor, The Washington Post, The Baltimore Sun, The Baltimore Business Journal and Expert Marketplace). The key question is: Is This You?