WHAT WE DO MATTERS

We have big plans for continued global growth, and we’re looking for people who are creative, flexible and dedicated to helping us build something great – something that matters.

Field Marketing Manager (Central)

Marketing 

Dallas, Texas, United States

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We have big plans for continued global growth, and we’re looking for people who are creative, flexible and dedicated to helping us build something great – something that matters.

Field Marketing Manager (Central)

Dallas | Texas | United States

Field Marketing Manager

 Tenable is more than ‘just’ the creator of Nessus. Our security solutions - including the first cloud-based platform, Tenable.io - are transforming global vulnerability management. We’re a global team, powered by creative thinkers who are wired for action, focused on delivering results and collaborating to enable decisive actions to protect what matters most. We’re in this together - colleagues, customers and partner communities working as One Tenable.

 Can you join Team Tenable? Yes you can - if you’re excited by the thought of working with over 700 colleagues, 20,000 customers and a range of revolutionary products that are shaping cybersecurity in 150 countries. Being valued for who you are as well as what you do, you can embrace the pace (we’re recognized as one of the fastest growing security product companies by SC Magazine, Red Herring, Info Securities, Deloitte and E&Y) as well as enjoy a superb rewards package (we’re seen as a Best Places to Work by Glassdoor, The Washington Post, The Baltimore Sun, The Baltimore Business Journal and Expert Marketplace). The key question is: Is This You?

Your Role:

As a Field Marketing Manager on the Americas Marketing Team, you'll be responsible for marketing, awareness, and demand generation for sales and channels in your assigned territory. You will work very closely with the territory sales team, channel sales team, channel partners, and marketing services teams to plan, execute and measure ROI of field marketing activities. You will be directly responsible for joint marketing plans, budget allocation, programs, demand generation, event management, program adoption, execution, campaign set up and updates in CRM/MA, related communications, and metrics tracking and ROI.

Your Opportunity:

  • As the front-line marketing contact for your assigned territory, work with territory sales leader, reps and channel managers to develop and implement regional go-to-market plans aligned to regional sales goals, including the allocation of marketing development funds (MDF) with achievable ROI and pipeline impact.
  • Assess and identify appropriate mix of direct, partner-led, joint, and alliance marketing programs to achieve target MQL, SQL/Opportunity and pipeline contribution goals.
  • Learn and understand the Tenable product portfolio, positioning, go-to-market strategy, target audiences/personas so you can articulate and evangelize to your territory team and partners.
  • Be the marketing subject matter expert for what works in territory to achieve marketing and sales objectives.
  • Document, write plans and update as required to maintain a rolling quarterly planning process.
  • Collaborate with other teams internally to build and execute marketing activities and programs in the field.
  • Plan and execute marketing programs and activities direct and/or with channel partners, including webcasts, seminars/conferences, website co-marketing, and email campaigns. Drive partner adoption and utilization of Tenable-led campaigns, promotions and tools.
  • Serve as the first point of contact for partner questions, including how to navigate within the portal, where to find resources, etc. Also serve as the point person to articulate business needs for portal enhancements.

What You’ll Need:                          

  • Strong Field and Channel/Partner Marketing programs expertise.
  • Thorough marketing or channel sales background with responsibilities for multiple, multi-touch marketing initiatives.
  • Strong written, oral, interpersonal and presentation skills.
  • Strong project management, negotiation and decision-making skills.
  • Ability to build relationships with peers, sales, distributors, resellers and customers.
  • Use expertise and creativity for innovative marketing recommendations and solutions.
  • Self-motivated, innovative and creative.
  • SFDC, Marketo experience a plus.
  • Security industry experience a plus.
  • BS/BA degree or equivalent plus 7+ years related experience.

Key Performance Metrics and Indicators:

  • Field and channel partner pipeline generation.
  • MQL, SQL/Opportunity contribution to Americas sales goals as defined by Region Marketing Leader.
  • Partner execution, effectiveness, ROI on planned marketing activities.
  • Alignment of marketing plan, mix, and goals to sales strategy, plan and targets.
  • Collaboration and engagement with territory sales and channel sales team and partners.

 

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.

 

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